If a man is better able than we are to promote virtue ever so little, we must be content with the result. A teacher of this sort I believe myself to be, and above all other men to have the knowledge which makes a man noble and good; and I give my pupils their money’s-worth.So the Sophists were really the first Life Coaches; though their decided emphasis on virtue was directed toward making the individual a better citizen, a critical organ in a harmoniously healthy body politic. They didn’t merely help people achieve their personal and professional goals.
 I’m well aware that political rants also utilize appeals to pathos and ethos. You might even argue that political rants contain more appeals to pathos than either logos or ethos. I’m sure you will!