One of the classic characteristics of fundamentalist ideology is that any opinion contrasting with the rigid ideological line is not just to be criticized, if possible it has to be outlawed, or at least driven out of the market of ideas by whatever means.
That is exactly why some conservative organizations (e.g., the Mississippi-based American Family Association and the Chicago-based Pro-Life Action League) are considering boycotting "American Girls," a very popular line of dolls produced by a subsidiary of Mattel (see ABC News segment). This is rather surprising, since American Girl has until now been favorably regarded by conservatives, because of the often patriotic flavor of several of their dolls (e.g., their historical series, featuring Felicity, from the Revolutionary War, and Addy, who escapes from slavery during the Civil War).
But this time American Girl went into the other direction, by supporting "Girls Inc.," an organization established in Connecticut in 1864, which sponsors initiatives to help young girls -- mostly from low-income Black or Latino families -- to improve their math skills, self-esteem, and athletic skills. Clearly, these aren't "family" values, are they?
Well, the trouble, according to the conservatives calling for the boycott, is that Girls Inc. is also an advocacy group which defends the Roe vs. Wade abortion decision by the Supreme Court, doesn't limit its sexual education to "abstinence only" programs, and -- God forbid! -- is actually tolerant of lesbians.
As Randy Sharp, of the conservative American Family Association (because, as is well known, if you ain't conservative you ain't American or pro-family), put it eloquently, if sickeningly: "American Girl has won the trust of millions of conservative families, it's very popular among the home school movement because of the values the company followed. Now we find they're teaming up with Girls Inc., which supports the very things we oppose. It's very troubling."
Indeed, it is very troubling to see that conservative ideology is intrinsically incapable of tolerance. Please, do go to the nearest toy store and buy an American Girl! I've got to go, I need to pick one up for my daughter.